Comparison
Automo Soft vs Wayne Reaves
Wayne Reaves Software has served independent dealers for decades. Here is how it compares to a modern, cloud-based platform built for today's online-first car buyer.
What is Wayne Reaves?
Wayne Reaves Software is a dealer management system that has served independent and used car dealers — primarily in the southern United States — for many years. The software covers inventory, deal writing, forms, and CRM basics. Wayne Reaves offers both desktop and web-based versions of their product.
Pricing comparison
Automo Soft
Automo Soft plans start at $29/month (Supersonic) and $59/month (Hypersonic). 14-day free trial included. No per-user fees.
Wayne Reaves
Wayne Reaves pricing varies by version and features. Contact Wayne Reaves for current pricing. Note that a dealer website is typically not included and requires a separate subscription.
What Automo Soft brings to independent dealers
Built-in dealer website, no separate provider
Automo Soft includes a professional dealer website with every paid plan. Two customizable themes — Velocity and Nova — let you build a professional online presence without a separate website subscription.
Facebook Marketplace and social media posting
Automo Soft includes a built-in tool for posting vehicles to Facebook Marketplace with scheduling and automated listing management. Post to Facebook and Instagram from the same dashboard.
AI vehicle descriptions and blog writer
Automo Soft Hypersonic and Ultrasonic plans generate AI-written vehicle descriptions and weekly blog posts for your website automatically — helping you attract more organic traffic from Google.
Programmatic SEO for your inventory
Automo Soft automatically creates SEO landing pages for your vehicles filtered by make, model, body style, and location — so buyers searching Google for specific cars find your lot.
Live chat, Google reviews, and appointment booking
Automo Soft includes a built-in chat widget with AI assistance, automatic Google review syncing to your website, and a built-in calendar for test drive and service appointments.
No long-term contract
Automo Soft is month-to-month with a 14-day free trial. Start for free and pay only when you are ready to go live.
Frequently asked questions
Does Wayne Reaves include a dealer website?
Wayne Reaves offers a website product separately from their core DMS. Automo Soft includes a fully featured dealer website with every paid plan at no extra cost.
Can I run Automo Soft on any device?
Yes. Automo Soft is fully cloud-based and runs in any modern web browser — phones, tablets, laptops, or desktops. No software installation required.
Does Automo Soft work for dealers outside Canada?
Yes. While Automo Soft has strong Canadian market features (province-specific tax rates, OMVIC/AMVIC compliance), it supports dealers in any market with configurable tax and compliance settings.
Other comparisons
Ready to see Automo Soft in action?
Start your 14-day free trial today. No credit card required. No long-term contract.