Comparison
Automo Soft vs Dealertrack
Dealertrack is part of the Cox Automotive family, primarily serving franchise dealers with F&I and DMS tools. Here is how a purpose-built independent dealer platform compares.
What is Dealertrack?
Dealertrack, owned by Cox Automotive, is a DMS and F&I platform that serves both franchise and independent dealers. It is well-known for its lender network integrations, which allow dealers to submit credit applications to multiple lenders electronically. Dealertrack's platform includes inventory, CRM, and deal management tools, with particularly strong F&I features for dealers who rely on dealer-arranged financing.
Pricing comparison
Automo Soft
Automo Soft plans start at $29/month (Supersonic) and $59/month (Hypersonic). 14-day free trial included. No per-user fees. No long-term contract.
Dealertrack
Dealertrack pricing varies by product and is not publicly listed. Costs depend on the modules selected and dealership size. Contact Dealertrack for current pricing.
What Automo Soft offers for independent dealers
All-in-one at an independent price
Automo Soft includes inventory management, a dealer website, CRM, deal management, Facebook Marketplace posting, and AI tools in one subscription starting at $29/month. No separate modules to license.
Built-in dealer website with themes
Automo Soft includes a professional dealer website with two customizable themes — Velocity and Nova. Switch between them instantly from your dashboard without waiting on a web developer.
Facebook Marketplace posting built in
Automo Soft includes a Facebook Marketplace posting tool with scheduling and automated listing management. Dealertrack does not include this natively.
AI vehicle descriptions and blog writing
Automo Soft Hypersonic and Ultrasonic plans include AI that writes vehicle descriptions and generates weekly blog posts for your dealer website — helping you rank higher on Google without hiring a writer.
Live chat and appointment booking
Automo Soft includes a built-in three-mode live chat widget and an appointment booking system for test drives and service — tools that convert website visitors into customers.
Month-to-month, no long-term commitment
Automo Soft is month-to-month with a 14-day free trial. Dealertrack typically involves longer contractual commitments depending on the product tier.
Frequently asked questions
Does Dealertrack include a dealer website?
Dealertrack's core DMS product does not include a built-in dealer website — that typically requires a separate product or third-party provider. Automo Soft includes a full dealer website with every paid plan at no additional cost.
Is Automo Soft suitable if I want to offer dealer-arranged financing?
Yes. Automo Soft includes a financing calculator, deal management, and trade-in management. For dealers who need deep lender network integration for electronic credit submissions (Dealertrack's primary strength), our team can discuss how our financing tools fit your workflow.
How quickly can I switch to Automo Soft?
Most dealers can be fully set up and operational within a day. Start with the 14-day free trial — add your inventory, configure your website, and test all features before committing to a paid plan.
Other comparisons
Ready to see Automo Soft in action?
Start your 14-day free trial today. No credit card required. No long-term contract.