Comparison
Automo Soft vs DealerCenter
Both platforms serve independent used car dealers, but they take very different approaches to pricing, features, and ease of use. Here is an honest comparison to help you decide.
What is DealerCenter?
DealerCenter is a well-known cloud-based DMS used by many independent dealers across the US. It offers inventory management, CRM, desking, and integrations with third-party listing sites. It has been on the market for years and has a large user base.
Feature-by-feature comparison
| Feature | Automo Soft | DealerCenter |
|---|---|---|
| Inventory Management | ||
| VIN decoding | ||
| Photo management & overlays | ||
| Bulk inventory operations | ||
| Window sticker generation | Limited | |
| Image overlay templates | ||
| Website & Online Presence | ||
| Built-in dealer website | Third-party | |
| Custom domain support | Third-party | |
| Multiple website themes | ||
| SEO optimization built in | Varies | |
| Facebook Marketplace posting | ||
| CRM & Lead Management | ||
| Lead tracking & follow-ups | ||
| Live chat widget | ||
| Customer database | ||
| Email notifications | ||
| Deals & Financing | ||
| Deal management | ||
| Invoice generation | ||
| Financing calculator | ||
| Trade-in management | ||
| Platform & Setup | ||
| Cloud-based (no install) | ||
| Mobile-friendly interface | Partial | |
| Multi-dealership support | ||
| Free trial available | 14 days | Varies |
| No long-term contract required | Varies | |
Pricing comparison
Automo Soft
Automo Soft plans start at $29/month (Supersonic) and $59/month (Hypersonic). 14-day free trial included. No per-user fees.
DealerCenter
DealerCenter pricing varies and typically requires contacting sales. Plans generally start at $100+/month and can increase with add-on modules.
Why dealers choose Automo Soft
Lower monthly cost
Automo Soft starts at $29/month with no per-user fees. DealerCenter plans typically start higher and scale up with add-ons.
Built-in website builder
Automo Soft includes a fully customizable dealer website with SEO, custom domain support, and multiple themes — no third-party website provider needed.
Facebook Marketplace posting
Automo Soft includes a built-in Facebook Marketplace posting tool. Add vehicles, schedule posts, and manage your listings directly from your dashboard — a feature DealerCenter does not offer natively.
Simpler onboarding
Get up and running quickly without days of training. Automo Soft is designed for dealers who want to spend time selling, not configuring software.
AI tools included
Automo Soft Hypersonic and Ultrasonic plans include AI vehicle description generation and an AI blog writer that automatically drafts one SEO-friendly post per week — features DealerCenter does not offer.
Built-in live chat
Automo Soft includes a three-mode chat widget on your dealer website: a Smart AI Assistant, a human live chat mode, and an AI auto-responder for after hours. No third-party chat service required.
Frequently asked questions
Can I migrate my data from DealerCenter to Automo Soft?
Yes. Automo Soft supports CSV imports for inventory data, and our team can help you transition your listings and customer records. Contact our sales team for migration assistance.
Does Automo Soft integrate with the same listing sites as DealerCenter?
Automo Soft supports outbound feeds to AutoTrader, CarGurus, Kijiji Autos, and Carpages. We also offer Facebook Marketplace posting built directly into the platform.
Is there a long-term contract?
No. Automo Soft is month-to-month. You can cancel anytime without penalty.
Other comparisons
Ready to see Automo Soft in action?
Start your 14-day free trial today. No credit card required. No long-term contract.