Comparison
Automo Soft vs vAuto
vAuto is a respected inventory pricing and management tool. But pricing intelligence alone does not run a dealership. Here is how a complete, all-in-one DMS compares.
What is vAuto?
vAuto, part of Cox Automotive, is primarily known for its Provision tool — a data-driven inventory pricing and acquisition platform. It helps dealers price vehicles competitively based on live market data. vAuto is typically used as a specialist add-on tool alongside a separate DMS, rather than as a standalone dealership management system.
Pricing comparison
Automo Soft
Automo Soft plans start at $29/month (Supersonic) and $59/month (Hypersonic). 14-day free trial included. No long-term contract.
vAuto
vAuto pricing is quote-based and not publicly listed. It is typically an add-on cost layered on top of an existing DMS subscription, making the total combined cost significantly higher.
What Automo Soft offers beyond inventory pricing
A complete DMS, not just a pricing tool
vAuto focuses on inventory pricing intelligence. Automo Soft covers your entire operation: inventory management, a dealer website, CRM, deal management, Facebook Marketplace posting, and analytics — all in one platform.
Built-in dealer website included
Automo Soft includes a professional, SEO-optimized dealer website with every paid plan. You get two fully customizable themes — Velocity and Nova — with an instant theme switcher so you can change your site's look at any time.
AI tools for descriptions and blogging
Automo Soft Hypersonic and Ultrasonic plans include AI vehicle description generation and an AI blog writer that drafts one SEO-friendly post per week. These tools help you rank higher and save time.
Transparent, affordable pricing
Automo Soft starts at $29/month with no per-user fees and no long-term contracts. vAuto pricing is quote-based and typically adds cost on top of your existing DMS subscription.
Facebook Marketplace and social posting built in
Automo Soft includes a Facebook Marketplace posting tool with scheduling and automated listing management, plus Facebook and Instagram social posting — all without additional subscriptions.
Programmatic SEO for your website
Automo Soft Hypersonic and Ultrasonic plans automatically generate SEO landing pages for your inventory by make, model, body style, and location — so buyers searching for specific vehicles can find your lot directly on Google.
Frequently asked questions
Is vAuto a full dealer management system?
Not in the traditional sense. vAuto's flagship Provision product is a specialist inventory pricing and acquisition tool. Most dealers using vAuto also maintain a separate DMS for deal management, CRM, and operations. Automo Soft is a complete DMS that covers all of these areas in one subscription.
Does Automo Soft include market pricing data?
Yes. Automo Soft includes inventory analytics and market trend data to help you price vehicles competitively. While our pricing tools are built for independent dealers rather than large auction-buying operations, they give you the market context you need to make smart pricing decisions.
How does Automo Soft handle SEO for my inventory?
Automo Soft Hypersonic and Ultrasonic plans include programmatic SEO page generation. The system automatically creates search-optimized landing pages for your inventory filtered by make, model, body style, and location — helping your dealership appear in Google searches for specific vehicles in your area.
Other comparisons
Ready to see Automo Soft in action?
Start your 14-day free trial today. No credit card required. No long-term contract.