Comparison
Automo Soft vs LESA
LESA is a long-standing Canadian dealer software provider. Here is how a modern, cloud-based alternative compares for independent Canadian dealers who want more from their DMS in 2025.
What is LESA?
LESA (Legal Ease Software Applications) is a Canadian automotive software company that has served dealerships across Canada for many years. Their products cover inventory management, compliance documentation, and dealer operations. LESA is primarily known for handling Canadian regulatory requirements and documentation for provincial motor vehicle dealers.
Pricing comparison
Automo Soft
Automo Soft plans start at $29/month (Supersonic) and $59/month (Hypersonic). 14-day free trial included. No long-term contract.
LESA
LESA pricing varies by product and province. Contact LESA for current pricing information.
What Automo Soft brings to Canadian dealers
Modern cloud platform, work from anywhere
Automo Soft is fully cloud-based — access your dealership dashboard from any device, anywhere. Manage inventory, respond to leads, and check your analytics from your phone or any browser.
Built-in dealer website included
Automo Soft includes a professional dealer website with every paid plan. Choose between Velocity and Nova themes, customize your branding, and switch themes instantly whenever you want a fresh look.
Facebook Marketplace and social media posting
Automo Soft includes built-in tools for posting to Facebook Marketplace with scheduling and automated listing management, plus Facebook and Instagram social posting — all from one dashboard.
AI tools for descriptions, blogs, and chat
Automo Soft Hypersonic and Ultrasonic plans include AI vehicle description generation, an AI blog writer that creates weekly SEO posts, and an AI chat assistant that helps website visitors 24 hours a day.
Programmatic SEO for organic Google traffic
Automo Soft automatically generates SEO landing pages for your inventory — so buyers searching Google for specific makes, models, and locations find your dealership first.
Complete analytics dashboard
Automo Soft gives you a real-time dashboard showing inventory health, lead volume and sources, sales performance, website traffic, and visitor behavior — everything you need to make informed business decisions.
Frequently asked questions
Is Automo Soft compliant with Canadian provincial dealer regulations?
Yes. Automo Soft includes province-specific compliance fields for Ontario (OMVIC), Alberta (AMVIC), and other provinces. Vehicle records include mandatory disclosure fields, and deal documents include required regulatory information.
Does Automo Soft handle Canadian tax configurations?
Yes. Automo Soft supports province-specific tax configurations — HST for Ontario (13%), GST only for Alberta (5%), GST+PST for BC and Saskatchewan, and other provincial tax combinations. Each dealership location can be configured independently.
Can I manage multiple locations across different provinces?
Yes. Automo Soft supports unlimited dealership locations per account. Each location can have its own province-specific tax configuration, compliance settings, website, and inventory. View and manage all locations from one dashboard.
Other comparisons
Ready to see Automo Soft in action?
Start your 14-day free trial today. No credit card required. No long-term contract.