CRM
Turn every lead into a customer
Automo Soft's built-in CRM captures leads from your website, listing sites, and Facebook Marketplace — then helps you follow up and close the deal.
Key capabilities
Centralized lead tracking
Every lead from every source — your website, AutoTrader, CarGurus, Kijiji Autos, Facebook — lands in one dashboard. See every lead, its source, and its status at a glance.
Live chat widget
Engage website visitors in real-time with a built-in live chat widget. Convert browsing shoppers into qualified leads before they leave your site.
Customer database
Build a searchable database of every customer and prospect. Track their vehicle interests, contact history, and deal status all in one place.
Follow-up reminders
Set follow-up tasks and reminders so no lead falls through the cracks. Know exactly who to call, when, and about what vehicle.
Email notifications
Get notified instantly when a new lead comes in. Your team can respond within minutes — not hours — giving you a real advantage over slower competitors.
Built for the way dealers actually sell
Independent dealers do not need the complex CRM workflows designed for franchise operations with 50-person sales teams. You need to know who called, what they want, and when to follow up.
Automo Soft's CRM is designed for exactly that. Leads come in from all your channels and land in a single, easy-to-read dashboard. You can see the lead's name, the vehicle they are interested in, where they came from, and what action to take next.
The live chat widget on your dealer website lets you engage shoppers in real-time. When a visitor is looking at a specific vehicle, you can start a conversation right then — significantly increasing your chances of converting that visit into a test drive.
Who is this for?
Designed for small sales teams and owner-operators who need a simple but effective way to manage leads without complex CRM training.
Frequently asked questions
Where do leads come from?
Leads can come from your dealer website (contact forms, chat, vehicle inquiries), listing sites (AutoTrader, CarGurus, Kijiji Autos, Carpages), Facebook Marketplace responses, and direct entry. All leads are centralized in one dashboard.
Can I track which lead sources perform best?
Yes. Every lead is tagged with its source so you can see which channels are generating the most leads and which are converting best.
Is the live chat available 24/7?
The live chat widget is available on your website at all times. When you are online, you can respond in real-time. When you are offline, the chat converts to a contact form so you never miss a lead.
Ready to modernize your dealership?
Start your 14-day free trial today. No credit card required.