Common Problem
Your DMS costs more than it should for an independent dealer
Enterprise DMS platforms were built for franchise dealer groups. Independent dealers pay for service bays, F&I departments, multi-franchise integrations, and 50-person team workflows they will never use — and the price tag reflects it.
Why legacy DMS pricing does not fit independent dealers
The major legacy DMS platforms — built in the 1990s and early 2000s — charge between $500 and $3,000+ per month for independent dealers, plus setup fees, plus per-module charges for things like a website or listing feeds. A dealer who just needs inventory management, a website, and leads tracking ends up paying for an enterprise platform that is 90% irrelevant to their operation.
On top of price, legacy platforms require multi-year contracts. If the software does not work well for your operation, you are locked in until the contract expires. This is not a model that forces software companies to improve — it is a model that forces customers to stay.
Modern SaaS DMS platforms offer all the functionality independent dealers actually need at a fraction of the cost, with month-to-month pricing and no lock-in. The market has changed — but many dealers are still on legacy contracts from before these options existed.
Automo Soft: everything independent dealers need, from $29/month
Automo Soft is built specifically for independent used car dealers. No service department, no DMS-to-manufacturer integration, no 50-person workflow management. Just the features that matter for your operation: inventory with VIN decoding, dealer website included, CRM and lead management, listing feeds, Facebook Marketplace posting, analytics, and window sticker generation.
Supersonic at $29/month covers all the essentials. Hypersonic at $59/month adds AI vehicle descriptions, AI blog writing, programmatic SEO, and more. Ultrasonic at $99/month adds higher AI usage and additional SEO features. No contracts, cancel anytime.
The 14-day free trial includes full access to features so you can verify the platform works for your operation before paying anything.
What changes when you switch
- Full dealer management from $29/month — no hidden per-module fees
- Dealer website included with every plan — no separate website provider
- Month-to-month pricing — no multi-year contracts or cancellation penalties
- 14-day free trial with full feature access before committing
- Features built for independent dealers — not enterprise franchise workflows
Common questions
What is included at the $29/month Supersonic plan?
The Supersonic plan includes: unlimited inventory management with VIN decoding, dealer website with custom domain support, two professional themes (Velocity and Nova), photo management with overlays on first photo, window sticker generation, CRM and lead management, listing feed distribution, Facebook Marketplace posting tool, financing calculator, and basic analytics.
Is there a setup fee?
No. There are no setup fees, implementation fees, or onboarding charges. Automo Soft is designed to be self-service — most dealers are fully operational within a few hours of signing up.
Related problems
Common Problem
Your inventory spreadsheet is holding your dealership back
Excel was never designed to run a dealership. Every hour you spend manually copying vehicle specs, updating listing sites, and re-uploading photos is an hour you are not spending selling. There is a better way.
Common Problem
No dealership website means missing the buyers who search before they visit
The majority of vehicle buyers research online before visiting a lot. Without a website, your dealership is invisible in that research phase — relying entirely on platforms you do not control, own, or build equity in.
Ready to solve this?
Automo Soft is the DMS built for independent dealers — inventory, website, leads, and more in one place. Start your free trial in minutes.